A new survey suggests that the British population want to keep the word ‘Easter’ on their festive eggs – with 79 per cent disagreeing that the term should be avoided on packaging.
More than 80 million chocolate Easter eggs are sold every year in the UK but over the past five years many manufacturers have either removed the word Easter from their boxes, calling them just chocolate eggs, or reduced the word in size and put it on the back of the box.
The YouGov survey was commissioned by the Meaningful Chocolate Company, which makes The Real Easter Egg, the UK’s only Fairtrade, charity egg to include a copy of the Easter story in the box.
“We are not sure if other manufacturers feel the word ‘Easter’ is too religious to be used on their products and so are trying to remove it or hide it away,” said David Marshall, CEO of Meaningful Chocolate.
“But it is clear that the general public want their eggs to be Easter eggs – a bit of a relief given the name of ours!”
Across Britain, Scotland (84 per cent), the South of England (85 per cent) and Yorkshire and Humberside (85 per cent) had no problem with Easter on their eggs. Students (87 per cent) and families with children (80 per cent) also wanted to keep the festival name.
The Anglican Bishop of Salisbury, The Rt Rev Nicholas Holtam, explained that whatever the reason for people wanting ‘Easter’ to remain on the eggs, it is important to remember the real meaning of Easter. “It is interesting that there seems to be a real resistance to removing the word Easter from these gifts.
“Perhaps people understand that the festival is religious and do not want to see it turned completely secular. Whatever the reason it is important to remember that at Easter we celebrate the death and resurrection of Jesus.”
The tradition of exchanging eggs goes back hundreds of years, representing hope and new life. For others, the hollow egg represents the empty tomb.
Launched in 2010, more than a million Real Easter Eggs have been sold in the past five years and thanks to the quality of the chocolate, in a recent public poll, the product was voted the UK’s favourite Fairtrade Easter Egg.
The Real Easter Egg is available from Tesco, Morrisons, Waitrose, independent and online retailers.
Details of stockists can be found at www.realeasteregg.co.uk/