Kelly McCracken has been promoted to the position of president of Franciscan Media, publisher of St. Anthony Messenger magazine, Servant Books and the AmericanCatholic.org website.
There had been no position of president prior to McCracken’s appointment. She, in effect, succeeds Tom Shumate, who had been chief operating officer, said Franciscan Fr Dan Kroger, CEO and publisher of Franciscan Media. Shumate will stay with Franciscan Media on a contract basis to provide some accounting and transition service.
McCracken had served the past two years as director of strategy and operations for the company, leading Franciscan Media’s marketing, sales, customer service, accounting, finance, human resources, information technology, and warehousing and distribution teams.
“We felt the title president was more specialised for what Kelly was doing — strategic planning and implementation,” Fr Kroger told Catholic News Service.
McCracken and Fr Kroger will lead the development of the long-term vision and strategic plans of Franciscan Media, which is run by the Cincinnati-based Franciscan Province of St. John the Baptist.
“There is a tremendous thirst for guidance and inspiration in the spirit of St. Francis of Assisi, the 13th-century founder of the Franciscans. Our rapidly evolving media environment is causing all of us to develop new strategies to do this,” Fr Kroger said in a statement announcing McCracken’s promotion, calling her “especially well-suited to lead our strategic effort.”
Prior to joining Franciscan Media in 2014, McCracken worked for Aileron, in Tipp City, Ohio, for eight years as director of client relations. Aileron is a nonprofit organisation that helps private businesses implement management systems to grow and operate more efficiently.
Picture: Kelly McCracken. (CNS photo/courtesy Franciscan Media).